Another way of producing stereotypes. The George Lopez show.
I made 2 the mochino one and this one.
A Stereotype is the generalization of how a person or the society perceive and recognize another part of society or group. There are as many stereotypes as groups in society. Any group or set of people in the society can be generalized into a stereotype by anyone.
In most of countries the most used stereotypes are designed by the overall population to categorize minorities and therefore separate themselves for some reason. In the United States some stereotypes are focused in the poor Latin American, another minority represented by the negative stereotypes and how almost all stereotypes describe Latin American as lazy uneducated people.
Of course, all stereotypes are not negative or express negativity but they usually focus on that due its commercial and humorist impact.
The Advertising I chose was about the George Lopez show made for Nickelodeon. The advertising reflects a typical Latin American family in the United States. In the advertising the husband and wife with the 2 kids and the father’s grandmother are happily washing the car. These kinds of stereotypes are the positive one. As it reflects a Latin American family it’s also makes the viewer aware that not all the Latin Americans live in some segregated complex or they are all living in a small house. The show, believe it or not, wants to teach the American family how values are important in any group from any society. The advertising is a positive stereotype that expresses in an intelligent way how Latin Americans live in the American Society. Of course every person can be generalized into any stereotype but at the end we are all individuals who are unique.
In this advertising the messages is not hurtful or insensitive, it wants to reflect the unity and team work Latin American have.
In conclusion; stereotypes are how people generalized others by the notable characteristics other have or tend to express. Consequently in this advertising the art director wanted to convey a good message by making the Latin American family responsible and at the same time united, surrounded by positive elements like what it seems to be a good neighborhood, a good car and a good moment to be. To me, stereotypes can be very useful if they only describe the best of any group or portion of a society. Designers that create uncooperative advertising have to change their mentality and begin to teach our children to become proficient and progressive instead of alienating them for the purpose of selling the product, but that is just another story.
I made 2 the mochino one and this one.
A Stereotype is the generalization of how a person or the society perceive and recognize another part of society or group. There are as many stereotypes as groups in society. Any group or set of people in the society can be generalized into a stereotype by anyone.
In most of countries the most used stereotypes are designed by the overall population to categorize minorities and therefore separate themselves for some reason. In the United States some stereotypes are focused in the poor Latin American, another minority represented by the negative stereotypes and how almost all stereotypes describe Latin American as lazy uneducated people.
Of course, all stereotypes are not negative or express negativity but they usually focus on that due its commercial and humorist impact.
The Advertising I chose was about the George Lopez show made for Nickelodeon. The advertising reflects a typical Latin American family in the United States. In the advertising the husband and wife with the 2 kids and the father’s grandmother are happily washing the car. These kinds of stereotypes are the positive one. As it reflects a Latin American family it’s also makes the viewer aware that not all the Latin Americans live in some segregated complex or they are all living in a small house. The show, believe it or not, wants to teach the American family how values are important in any group from any society. The advertising is a positive stereotype that expresses in an intelligent way how Latin Americans live in the American Society. Of course every person can be generalized into any stereotype but at the end we are all individuals who are unique.
In this advertising the messages is not hurtful or insensitive, it wants to reflect the unity and team work Latin American have.
In conclusion; stereotypes are how people generalized others by the notable characteristics other have or tend to express. Consequently in this advertising the art director wanted to convey a good message by making the Latin American family responsible and at the same time united, surrounded by positive elements like what it seems to be a good neighborhood, a good car and a good moment to be. To me, stereotypes can be very useful if they only describe the best of any group or portion of a society. Designers that create uncooperative advertising have to change their mentality and begin to teach our children to become proficient and progressive instead of alienating them for the purpose of selling the product, but that is just another story.
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