Sebastian Barboza
VIC3002--Visual Design for Media
Exercise Assignment 3--
Pictorial Stereotypes
Module 6, Assigned Week of June 15, 2009
Exercise 3: Stereotypes in Advertising (The mochino, Cheapandchip advertising)
A Stereotype is the generalization of how a person or the society perceive and recognize another part of society or group. There are as many stereotypes as groups in society. Any group or set of people in the society can be generalized into a stereotype by anyone.
In most of countries the most used stereotypes are designed by the overall population to categorize minorities and therefore separate themselves for some reason. In the United States some stereotypes are focused in the poor African American. Due to the lack of opportunities and economic segregation African Americans and Latin Americans are still struggling to have economic freedom and better opportunities.
In this Advertising of an African American woman painted in black, exaggerating her color skin, all the objects around her symbolize that she is a singer with a savage attitude. This is a common stereotype among the American Society where almost all the great American singer are black, and some express confidence towards being an Amazon, a strong woman. The stereotype is immediately recognized when the company that advertise the product sells cheap products, that makes the viewer think that all African American with a strong spirit and the desire to have something are poor and want to dress like their Diva, in this case, depicted as a flamboyant foxy lady.
In the advertising the designer wanted to focus on a specific group of people, specially the African American woman. That said it is negatively shown because poor people do not usually are generalized as young African Americans with a taste for entertainment, some want to dress as professionals and go to work. This advertising would have been better if it was more sensitive, for example; instead of showing an African American painted in black, why not a group of students having fun in a club were all the races were mixed, or if they want to specify into a certain group, why not a model looking proud of her clothes as of her skin.
This advertising depicts the group in a negative light due to the content being insensitive towards poor African American woman who want to dress as good and fashionable as any other woman in America.
In conclusion, stereotypes are how people generalized others by the notable characteristics other have or tend to express. Sometimes stereotypes work same as shocking advertising due to the controversy they generate in the groups they generalize. This advertising of the African American woman painted in black is the generalization of how society sees the African American poor woman as being proud of her skin and her Amazon attributes.
Exercise 3: Stereotypes in Advertising (The mochino, Cheapandchip advertising)
A Stereotype is the generalization of how a person or the society perceive and recognize another part of society or group. There are as many stereotypes as groups in society. Any group or set of people in the society can be generalized into a stereotype by anyone.
In most of countries the most used stereotypes are designed by the overall population to categorize minorities and therefore separate themselves for some reason. In the United States some stereotypes are focused in the poor African American. Due to the lack of opportunities and economic segregation African Americans and Latin Americans are still struggling to have economic freedom and better opportunities.
In this Advertising of an African American woman painted in black, exaggerating her color skin, all the objects around her symbolize that she is a singer with a savage attitude. This is a common stereotype among the American Society where almost all the great American singer are black, and some express confidence towards being an Amazon, a strong woman. The stereotype is immediately recognized when the company that advertise the product sells cheap products, that makes the viewer think that all African American with a strong spirit and the desire to have something are poor and want to dress like their Diva, in this case, depicted as a flamboyant foxy lady.
In the advertising the designer wanted to focus on a specific group of people, specially the African American woman. That said it is negatively shown because poor people do not usually are generalized as young African Americans with a taste for entertainment, some want to dress as professionals and go to work. This advertising would have been better if it was more sensitive, for example; instead of showing an African American painted in black, why not a group of students having fun in a club were all the races were mixed, or if they want to specify into a certain group, why not a model looking proud of her clothes as of her skin.
This advertising depicts the group in a negative light due to the content being insensitive towards poor African American woman who want to dress as good and fashionable as any other woman in America.
In conclusion, stereotypes are how people generalized others by the notable characteristics other have or tend to express. Sometimes stereotypes work same as shocking advertising due to the controversy they generate in the groups they generalize. This advertising of the African American woman painted in black is the generalization of how society sees the African American poor woman as being proud of her skin and her Amazon attributes.
well, poor is not the best word to use, but its real and its what people in America see...or that bitch attitute in rap videos and all that crap, all steriotipes, all part of what the society want us to be...imagine a proud African American with her African clothes, or a Native American withe her clohtes, or Latin American with the USA clothes, wait...we were consumed by them so now we are their sub group...shit
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